Do Marathon Open Houses Sell Houses?

We recently reported on trulia.com’s promotion of a marathon 53 Hour Open House organised by Dan Polimino from Fuller Sotheby’s Realty in Denver, Colorado, held last week.

With these kind of marketing and advertising events becoming more common, what kind of results do they bring?

trulia.com posted a follow up blog on the 53 hour open house, which included the following statistics:

• 325 people came through over the three days - they were on track for more but suffered tornadoes the last day
• Over 4,000 unique visitors came to 53HourOpenhouse.com to watch
• Two of the six homes on the Open House tour got offers and they are expecting another offer on house number three
• One home is under contract

So do open houses work? trulia.com and Dan say:

“Just like anything else, it takes a combination of things to make them successful including creativity, planning, marketing, staging, local buyer interest, awareness, demand and most of all - setting the right price from the start. Open houses have been the norm in New York City for both home buyers and listing agents but that may not be the case in Phoenix, Arizona. Local buyer and broker habits can play a key role in the success of your Open House. But above all, if you’re not doing something different and creative in your local market, something that makes you and your clients listings stand out and get noticed, your competion will.”

Related posts:

1. Homebuyers Look Online for Open Houses
2. trulia.com Backs 52 Hour Open House
3. Top 10 Tips for Turning Listings Into Open Houses
4. Open House Month at Century 21
5. HGTV’s frontdoor.com Cool Houses Daily
6. Vancouver Realtor’s Creative 72 Hour Open House
7. Entries Open For Webby Awards