June 7, 2011

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propertyindex Launches UK Sales Team

UK portal propertyindex.com is ramping up their approach to UK agents in an attempt to convince them to advertise on their ‘pay for results’ portal. Their latest initiative is the introduction of a UK sales team.

propertyindex.com started as an overseas property portal for the UK market in 2006. But since September this year it has been taking on the major portals with full UK residential sales and rental listings.

The national field sales team for the UK will give the online portal a face in the real world, and no doubt more growth and a larger footprint in the market will follow.

As Estate Agent Today revealed, the new team looks familiar, since most are staff who were made redundant last month by rightmove.co.uk.

The new team comprises the fresh recruits from rightmove.co.uk, who join existing sales staff and will be overseen by up by UK Commercial Director Ben Grove, who formerly worked for propertyfinder.com:

In a statement issued by propertyindex.com, Managing Director Lee Bramzell said: “With proven track records, this team will help take us from strength to strength. We offer a fresh approach marketing solution to agents who are tightening their belts, and our new recruits will be aiming to show estate agents that propertyindex.com can generate high quality leads on a pay for results basis, even in a difficult market’’.

The new propertyindex.com business development managers are:

Avril Reid - Scotland
Darren Saunders – London & Home Counties
Jacqui Brodie – Wales
Jasmin Jalaf – West Midlands
Maria Jacobs – Yorkshire & The North
Maria Leivars - East Midlands
Shane Groves - South Coast & West
Sonia Kaye - North West

propertyindex.com says its innovative ‘pay per results’ business model has so far been received well by agents. It requires no set-up fees, no monthly subscriptions, no commission on sales and no minimum term contracts. Instead, agents pay for leads.

UK agents pay £1 for a buy lead and £5 for a vendor lead, while overseas agents pay £10 for a sales lead.

Agents have the right to dispute each lead that does not come complete with a name and a valid email address and telephone number. They can also set a maximum budget and specify a timeframe. Additional premium advertising placements are available on a cost per click basis.

Perhaps best of all for agents, propertyindex.com offers an affiliate scheme where revenue can actually be generated from propertyindex.com.

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