US classifieds marketplace oodle.com has just released a new product aimed at real estate agents: Oodle Pro.
Oodle Pro is billed as an easy, fast and smart way for agents to promote their listings through social media. The tool automatically posts listings to Facebook, Twitter, Craigslist and MySpace, and allows for priority listings on oodle.com.
A free 90 day trial is currently being offered, but the service will cost US$15 per month after that. In an oodle.com blog post, CEO Craig Donato explained the advantages of using the tool:
“Many local advertisers have become comfortable using self-service online tools like Google AdWords and Facebook Ads for display advertising. They are also using Craigslist to promote their listings, which requires a lot of time and effort. Oodle Pro provides a simple, self-service platform for local advertisers to get more exposure for their listings across the hundreds of sites in the Oodle Network.”
Oodle Pro allows agents to track the number of impressions, clicks, leads and social actions its advertisements have generated via “up-to-the-minute” online reports. oodle.com says its audience, combined with the reach offered by Oodle Pro’s social media partners, will give agents access to over 200 million potential home buyers.
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