Talk about big time advertising for your listings and website: Real estate company Coldwell Banker has launched an interactive billboard in New York City’s Times Square.
Until 2 August Coldwell Banker Real Estate LLC will be hosting an interactive billboard in Times Square that displays requested home listings in real time.
The Coldwell Banker® billboard (above the W Hotel in Times Square) encourages people to use their mobile phone to text the word “homes” and any zip code to the number, 30241. Within moments, the billboard will display the highest-, median- and lowest-priced properties in that area. They will also receive a text from Coldwell Banker Real Estate directing them to a link with more information.
“Times Square represents the epicenter of creative marketing, and as people from around the world take in the bright lights of the big city, they can also send a simple text to get real estate information that’s relevant to them,” said Michael Fischer, senior vice president of marketing, Coldwell Banker Real Estate LLC, in a press release about the billboard venture. “Consumers want quick access to online listings and this campaign reinforces how easy it is to find listings and information, anytime, anywhere.”
Coldwell Banker Real Estate has also incorporated elements from its “Portraits” Campaign into the billboard campaign, which features portraits of the company’s dynamic (albeit deceased) founders, Colbert Coldwell and Benjamin Arthur Banker, who started the company back in 1906.
You can watch a demo of how the interactive billboard works below, or tune into Coldwell Banker’s dedicated YouTube channel.
[image credit: http://promomagazine.com/interactivemarketing/news/coldwell-banker-touch-this-0709/]
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