HGTV’s frontdoor.com has as new marketing feature: Cool Houses Daily highlights the coolest, kookiest and most unique homes for sale across the U.S.
frontdoor.com has more than 3.6 million for sale real estate listings, and Cool Houses Daily represents yet another unique home marketing feature for listings on the website.
Each weekday the FrontDoor editors choose one new home that has a great story or very unusual selling feature and highlight the listing in Cool Houses Daily. Each Cool House is displayed for approximately two weeks and the feature is actively promoted through FrontDoor’s weekly newsletter sent to 400,000 engaged home lovers and via various social networks such as Facebook and Twitter, plus throughout the website itself.
Rich Lacy, vice president and site director of frontdoor.com explained the new feature, saying: “FrontDoor is about making the home search fun and informative at the same time. Cool Houses Daily is one of several original real estate content features we deliver to our passionate home buying audience to accomplish this goal.”
Cool Houses Daily stands to be of great benefit to realtors and brokers in particular, who are able to submit interesting listings to the FrontDoor editorial team via a link on the Cool Houses Daily page. “Our audience appreciates a good story and we are always on the look out for new and unique ways to highlight homes available through FrontDoor,” continued Lacy. “This feature showcases additional dimensions to a listing.”
frontdoor.com is also able to leverage the power of HGTV to drive more consumer traffic to online listings search. FrontDoor content is now fully integrated on HGTV.com, which averages more than 5 million monthly unique visitors.
Related posts:
Loading ...
