Real estate clients’ expectations of online marketing are continuing to grow, so it’s vital that we give them access to a wide range of advertising options, particularly on property portals.
How to: Create a Buyer Register
May 5, 2010 By Leave a Comment
An extensive customer database, built by encouraging potential buyers to register their details with you, is an excellent tool for three reasons:
Value from Customer Satisfaction Surveys
April 12, 2010 By 1 Comment
The fact is, it’s the negative feedback that will be of most benefit to you if you are committed to growing your business based on outstanding service.
Selling Online Advertising to Vendors
April 9, 2010 By 3 Comments
Many agents gloss over the Internet when presenting to prospective sellers or landlords, even though this medium has been the single most important innovation to the way we do business.
Terms Used in Online Advertising
January 28, 2010 By 1 Comment
If you are into display advertising, or even just advertising on a portal, you are likely to be confronted with a number of terms used to cover aspects of Internet advertising. It’s good to know a little bit more about what they actually mean, so we’ve put together the following list:
Back to Basics: Why Advertise Online?
November 27, 2009 By 2 Comments
propertyadguru.com occasionally receives requests for information on how to list a property online. While this may sound like a strange question to some, we think the fact that this question is still being asked probably reflects reluctance amongst some agents to make the jump to online advertising.
The reason we think online advertising is worthwhile is simple: it’s the fastest growing source of enquiry.
Obtaining Instructions Part 2: From Theory to Practice
March 12, 2009 By Leave a Comment
Here is one practical example of how you can implement an early relationship building exercise with potential sellers.
Obtaining Instructions Part 1: Developing Relationships Online
March 12, 2009 By Leave a Comment
Lead generation initiatives aren’t always about delivering leads ready for business that day. In fact a number of the more successful programs are focused on establishing contact with potential customers as they are just starting to think about selling their home.
Nurturing Your Leads Part 2: Become a Leader by Adding Value
February 2, 2009 By 1 Comment
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As we discussed in Part 1 of our series on nurturing your leads, whether generated by your own website or through one of the major property portals, leads need to be handled, swiftly, effectively and with a surety to provide concise and relevant information. The way you respond to any leads can not only bring you business, but also position you as a leader in your field.
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