November 27, 2010

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Woopra Reveals Top Referral Sources

Web analytics company Woopra has been hard at work answering the question all website owners ask repeatedly: Where can I get more traffic?

In a recent guest post on, Woopra CEO John Pozadzides details a survey of Woopra customers on their top traffic sources. The results contain a few surprises:

To begin with, Facebook and Twitter accounted for a huge 93 percent of traffic from social sources. This raises the question: Is there any point spending time on any of the other social networks out there?

The survey also shows that 92 percent of visitors to the websites surveyed originated from Google.  Again, this brings into question SEO and SEM efforts directed at other search engines such as Yahoo! and Bing.

In terms of media websites, YouTube was the dominant force, bringing in 84 percent of traffic. Flickr came in second, but it only managed to account for 9 percent of traffic to the websites surveyed.

Pozadzides says he believes the survey’s data is representative, but there is always a chance that your own traffic sources might be completely different. So, if you haven’t already, start tracking your website’s traffic sources to find out where you should be focusing your online marketing efforts. To get you started, check out our explanation of common web analytics terms.


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