The results of a recent survey by property specialists movewithus suggests there are plenty of UK agents out there who are not tracking their website traffic.
As estateagenttoday.co.uk reports, a survey of over 200 UK agents found 49 percent don’t know how many people visit their websites.
“Understanding how many customers visit their website, exactly as you would for your high street office, is essential for effective online marketing,” explained movewithus online director Simon King. “Visitors convert to enquiries and enquiries to instructions and sales.”
We couldn’t agree more. If you’re just not convinced of the importance of tracking online statistics, start with our article Know Where Your Leads Are Coming From.
If you are keen to get more in touch with online statistics, but aren’t sure where to begin, we have that covered as well: check out Analytics: Where to Focus.
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