November 27, 2010

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Twitter for Real Estate: New Tool Tracks Questions

In our Top 10 Tips for Real Estate Agents Using Twitter, we touched on the importance of those extra Twitter-related applications that keep popping up. Replyz is one such offering, and it looks like it could take the hassle out of finding and connecting with potential clients.

Replyz works by scouring Twitter for tweets that seem like questions (“Is now a good time to buy?” for example, or “Anyone know a Realtor in Detroit?”). It then allows you to answer those questions, even if you don’t follow the person doing the asking. As such, it could be a useful addition for agents using Twitter for real estate marketing.

Replyz also lets you see aggregated answers and track all the conversations and topics you’re following through a dashboard interface. The service is currently in semi-private beta, but interested Twitter users can sign up to be notified when it goes live.

In his extensive review of Replyz on, Danny Sullivan addresses that niggling question: will people listen to answers from people they don’t know?

“Help is appreciated” Sullivan maintains. “Be helpful, be relevant with your responses, and I think question answering on Twitter can be an important new marketing venue. Be off-topic, fire off spam or some hard-sell pitch, and I think you will get complaints — plus complaints sent to Twitter’s spam team.”

Would you try out a service like Replyz, or do you think unsolicited answers would just annoy other Twitter users? Let us know your thoughts in our comments.


Related posts:

  1. Top 10 Tips for Real Estate Agents Using Twitter
  2. Twitter for Real Estate Twits


  1. I will definitely try replyz - both for our marketing efforts, and when I need a question answered. Since we are all expanding our online network of contacts, and getting more and more comfortable connecting with people we’ve never met, I don’t think unsolicited answers will be bothersome — as long as they are helpful. Thanks for posting this Alice!

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