US based real estate social network activerain.com has reached another milestone. It has just seen its 1 millionth blog article posted.
The lucky 1 millionth post was an article by Brandon Farmer, an agent from Charlotte, NC. Brandon is just one of the hundreds and thousands of members making use of the successful real estate social network.
In a post on the official activerain.com blog, Community Builder Brad Andersohn congratulated the website’s members:
“This has never been done before or accomplished by any other Real Estate Network to the best of my knowledge. So again, Congratulations to Brandon, and to ActiveRain and its members for making a permanent mark in the history books of ActiveRain, and the Real Estate Industry. This is truly an incredible accomplishment!”
Established in mid 2006, activerain.com attracted 35,000 members in its first year and had reached 100,000 members by mid 2008. At the time of writing, 142,153 people in the US real estate industry had signed up to the network.
The success of activerain.com in the US does underline the trend towards using social media and social networking websites as an integral part of any real estate marketing plan.
Companies are finally coming to terms with the reality that they need to take social media seriously. So seriously in fact that the National Association of Realtors in the US (NAR) advertised for and, after a lengthy search, appointed a social media manager, Todd Carpenter.
By comparison, despite a flurry over Twitter, the UK seems to be lagging behind a little. Online estate agent social network juicyredapple.org has attracted just 187 members since its first article was posted in August 2008. The juicyredapple.org website states that the aim of the community is to “improve our industry, help where we can, advise where we can and spark constructive debate.”
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