German market leader immobilienscout24.de have announced a price increase.
The portal argues that the increase will enable them to provide a better service, and that it will enhance their ability to attract buyers for their agents.
The increase comes at a time when many portals are reconsidering price structures, as agents struggle in a difficult market. UK market leader rightmove.co.uk has already suggested it will not be increasing pricing for 2009.
immobilienscout24.de is owned by Deutsche Telekom and is part of the telco’s Scout Group which also operates portals in the other major classifieds categories. It is the clear market leader in Germany.
One blog puts the price increase at around 1 euro per item.
Along with new packages and prices for immobilienscout24.de comes a new booking facility called FLEXplus.
With trends indicating immobilienscout24.de typically takes the lead in setting prices, it raises speculation that this could set a precedent for other German portals to hike up their prices.
The new price list for immobilienscout24.de can be viewed here.
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