Staying Relevant in the Online Age – Part Two

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Staying Relevant in the Online Age – Part Two

Written by admin on May 26, 2010 — Leave a Comment

In part two of our series, industry commentators argue that agents need to focus on serving and engaging with their clients to stay relevant in the online age.

Also posted in Featured, Your Online Marketing Plan | Tagged , ,

Agent Strategies: Hyper Local Blogging

Written by admin on May 25, 2010 — 1 Comment

Welcome to our new Agent Strategies series, where we get the inside word on how agents from across the globe are marketing themselves online.

Also posted in Blogs & Vlogs, Promoting Your Brand, Your Online Marketing Plan | Tagged , ,

Staying Relevant in the Online Age - Part One

Written by admin on May 24, 2010 — 2 Comments

When potential clients can access a vast range of market information and property listings online, and even buy and sell their own properties via the Internet if they choose, how do agents highlight their value?

Also posted in Featured, Your Online Marketing Plan | Tagged , ,

Legitimate Links for Better Rankings

Written by admin on May 4, 2010 — Leave a Comment

It’s generally agreed that the higher the number of legitimate links to your website, the higher it will rank in search engine results. But the key word these days is “legitimate”.

Also posted in Promoting Your Brand, SEM, SEO, Your Online Marketing Plan | Tagged , ,

What Makes Customers Choose You?

Written by admin on April 12, 2010 — 2 Comments

Chances are, there are a number of agents working in or near your area with whom you need to compete. So how do you make sure you stand out?

Also posted in Communicating with Customers, Featured, Managing Customers, Your Online Marketing Plan | Tagged ,

Selling Online Advertising to Vendors

Written by admin on April 9, 2010 — 3 Comments

Many agents gloss over the Internet when presenting to prospective sellers or landlords, even though this medium has been the single most important innovation to the way we do business.

Also posted in Featured, Generating & Managing Leads, Generating Seller Leads, Selling the Internet to Vendors | Tagged ,

Marketing Tips from Foursquare

Written by admin on April 6, 2010 — 1 Comment

Whether you’re a Foursquare convert or have never heard of location-based mobile social networking before, chances are you’ll be interested in CEO Dennis Crowley’s tips on how to grow a small business.

Also posted in Online Marketing Budget, Promoting Your Brand, Your Online Marketing Plan | Tagged ,

Marketing Habits Tough to Change

Written by admin on March 30, 2010 — 1 Comment

The results of a recent survey by globaledge.co.uk reveal some interesting disparities between the marketing channels agents see as effective and the channels they actually use.

The top five most effective marketing strategies were seen to be the following:

Also posted in Internet vs Print, Measuring Advertising Performance, Tracking Results | Tagged

Is Facebook Part of Your Plan?

Written by admin on March 22, 2010 — 8 Comments

Up until last week, you might have been content to leave Facebook out of your online marketing strategy. But now that we’ve seen this particular social network topple Google in terms of visits in the US, chances are you’re starting to re-think your position.

Also posted in Featured, Promoting Your Brand, Social Media, Your Online Marketing Plan | Tagged , , ,

Print Media: Dead or Just Dying?

Written by admin on March 18, 2010 — 3 Comments

Is print dead? It’s a question marketers of all persuasions ask themselves from time to time, whether they believe in the power of the printed word or choose to funnel all their advertising dollars into online options.

Also posted in Featured, Internet vs Print, Selling the Internet to Vendors | Tagged ,
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