Category Archives: USA & North America
Google: We’re Not in Real Estate
“We are no more in the real estate business than we are in the cafe or the museum business.” That’s the contention of Carter Maslan, Google’s director of product management, who attended the Inman News Real Estate Connect conference in San Francisco last week.
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Location-based Marketing from homefinder.com
Agents aren’t the only people in the real estate industry getting in on the growing location trend. Now, US-based listings website homefinder.com is starting up its own location-based marketing campaign.
Move Inc. Makes Real Estate Marketing More Social
realtor.com owner Move Inc. is catching on to the importance of social media for real estate agents, integrating new social features into the latest release of Top Producer 8i.
Tiny Market Share Isn’t Stopping Twitter Marketers
The latest US-based figures from Hitwise show Twitter is the fourth most popular online social network with a tiny market share of just over one percent.
NAR Finds Agents Quickly Going Social
US real estate agents are leaning heavily on email and many are taking up the social media challenge, according to the National Association of Realtors’ latest survey.
Webby Nominees Want Your Votes
The annual Webby Awards are on again and this year’s real estate nominees are hungry for your votes to land them the coveted People’s Voice award.
Mobile Apps, Created by You
Mobile’s momentum continues to build this month with the release of another search application and a collection of new app creation options emerging for smaller players.
New Mapping Product Launched
US company Digital Map Products, which lists redfin.com, zillow.com, and trulia.com amongst its clients, has released a new mapping tool that visualises how home prices change over time.
The product, dubbed SpatialStream, animates property price fluctuations as colours on a map, changing from green to red as prices fluctuate. The company says this is an easy way to show what would otherwise be thousands of separate data points on a spreadsheet.
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