UK Study: Clicks Don’t Matter

Monthly Archives: March, 2010

UK Study: Clicks Don’t Matter

Written by admin on March 31, 2010 — Leave a Comment

The findings of a UK-based study by .Fox Networks and comScore suggest the number of clicks video and display advertisements receive doesn’t actually matter.

Posted in Display Ads, Measuring Advertising Performance, Promoting Your Brand, Tracking Results | Tagged , , ,

Marketing Habits Tough to Change

Written by admin on March 30, 2010 — 1 Comment

The results of a recent survey by globaledge.co.uk reveal some interesting disparities between the marketing channels agents see as effective and the channels they actually use.

The top five most effective marketing strategies were seen to be the following:

Posted in Internet vs Print, Measuring Advertising Performance, Tracking Results, Winning Listings / Instructions | Tagged

Finding Advocates, not Just Customers

Written by admin on March 29, 2010 — 1 Comment

Beyond great service, there are a few digital marketing strategies you can employ to get people on board as advocates for your brand.

Posted in Featured, Generating & Managing Leads, Generating Buyer Leads, Generating Seller Leads, Promoting Your Brand, Social Media | Tagged , ,

Website Designers Target UK Agents

Written by admin on March 26, 2010 — 2 Comments

If you’re a regular visitor to propertyadguru.com, chances are you understand the importance of a well designed website in enticing potential clients. You’re probably also aware of the many options available, from customised WordPress themes to single property website tools.

Now, a new UK-based website creation service has been launched with real estate agents specifically in mind.

Posted in Build & Host Agency Websites, Portal & Industry News, Promoting Your Brand, UK | Tagged , ,

Mobile Apps, Created by You

Written by admin on March 25, 2010 — 1 Comment

Mobile’s momentum continues to build this month with the release of another search application and a collection of new app creation options emerging for smaller players.

Posted in Mobile Agency Websites, Portal & Industry News, Promoting Your Brand, USA & North America | Tagged , , ,

New Social Tool for Aussie Agents

Written by admin on March 24, 2010 — 9 Comments

With the importance of social media for real estate agents becoming clearer by the day, the team at Classified Ad Ventures (owner of propertyadguru.com) have come up with a new social tool to help Australian agents: SOBOX.

SOBOX aims to provide agents with “social media in a box”, taking any hassle associated with setting up and maintaining their social media presence out of the equation.

Posted in Products, Products General, Promoting Your Brand, Social Media | Tagged , , , , , ,

Why Content Matters

Written by admin on March 23, 2010 — 5 Comments

The word “content” is used so often these days that it’s easy to let it wash over you without thinking about it what it really means. But the fact is, quality content is central to any successful online marketing strategy.

Posted in Advertising Property, Communicating with Customers, Effective Copywriting, Featured, Managing Customers | Tagged , , ,

Is Facebook Part of Your Plan?

Written by admin on March 22, 2010 — 8 Comments

Up until last week, you might have been content to leave Facebook out of your online marketing strategy. But now that we’ve seen this particular social network topple Google in terms of visits in the US, chances are you’re starting to re-think your position.

Posted in Featured, Promoting Your Brand, Social Media, Winning Listings / Instructions, Your Online Marketing Plan | Tagged , , ,

Business Logos Now on Google Maps

Written by admin on March 19, 2010 — Leave a Comment

Over the past few months, it’s become clear that Google Maps isn’t just about directions. With the release of Place Pages, the Favourite Places program, and a set of tools aimed specifically at real estate agents, we now know Google Maps wants to become as important to businesses as it is to people figuring out how to get from A to B.

Posted in Australia, New Zealand, Portal & Industry News, Promoting Your Brand, SEM | Tagged , ,

Print Media: Dead or Just Dying?

Written by admin on March 18, 2010 — 3 Comments

Is print dead? It’s a question marketers of all persuasions ask themselves from time to time, whether they believe in the power of the printed word or choose to funnel all their advertising dollars into online options.

Posted in Featured, Internet vs Print, Selling the Internet to Vendors, Winning Listings / Instructions | Tagged ,
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