Category Archives: Tracking Enquiry
How Do You Like Your Leads?
What do you count as a lead, and how much are you paying for them?
realbird.com Toolbar Keeps Agents on Top
Once property seekers leave your website and start looking on places like realtor.com and zillow.com, it becomes more difficult to ensure you stay top-of-mind.
Fine-tuning Your Ad Strategy
Judging by the preliminary results of our poll, most Property Ad Guru readers are planning to invest significantly more in online marketing this year. With the Internet Advertising Bureau also predicting another increase in online ad spending in 2010, one question springs to mind: How do you make sure the money you spend on online advertising doesn’t go to waste? In other words, how can you fine-tune your advertising strategy this year to ensure it results in more leads?
4 Essential Building-Blocks for Agents New to Online
propertyadguru.com welcomes a guest post from Ryan Hinricher:
Establishing yourself as a successful real estate professional in 2010 can easily be a daunting task. The real estate market is unrecognizable when compared to just a few short years ago. In 1994 the first online real estate listing was published in an email by Eric Hilding of Coldwell Banker in Morgan Hill, CA which changed real estate forever. Within 1 year ERA launched the first listing portal with over 50,000 listings. Today we have Zillow, Trulia, Twitter, Facebook, iPhones, and thousands of other tools and technologies which power the new real estate economy.
Because of this, it’s easy to become overwhelmed and impossible to stay ahead of the technology curve. I thought I’d put together a shortlist of critical components to your online real estate foundation. These are the building-blocks of any real estate business and most aren’t sustainable without them.
Tech Trends from the NAR Conference: Part 6 – SMS and Email Yard Signs
Welcome to the sixth in our series of technology trends from the NAR Conference held in San Diego, California from the 13th through 16th November.
In the previous installments, we wrote about realtors having a mobile presence, the continued existence of video and virtual tours, low cost websites being offered to realtors in the US, the use of local information on realtor’s sites, and the rise of listing syndication.
In this second last installment, we look at the rise of businesses offering listing information delivered to your handset after entering a code from a yard sign.
Tech Trends from the NAR Conference: Part 5 - Distribution to Multiple Portals
Welcome to the fifth in our series of technology trends from the NAR Conference held just over a week ago in San Diego, California.
In previous installments we wrote about realtors having a mobile presence, the continued existence of video and virtual tours, low cost websites being offered to realtors in the US, and the use of local information on realtors’ sites.
In this installment, we will look at the rise of intermediaries who syndicate a realtor’s listings to 20 or so different sites.
Online is the Future
A recent article on propertyadguru.com by Simon Baker argued that print advertising is obselete, and has been replaced by online advertising. It seems that many agents agree.
zoopla.co.uk Pay-For-Performance
zoopla.co.uk is finally living up to its long-awaited promise and shaking things up with a new pay-per-lead model for UK estate agent listings. With two rapidly growing portals, zoopla.co.uk and propertyindex.com, now operating on a pay-per-lead basis it will be interesting to see what kind of challenge this model issues to the Big 4 in the UK.
propertyindex.com Phones UK Agents With Free Leads
propertyindex.com is leaving no stone unturned in its attempt to take on the UK portals. UK estate agents listing their properties with propertyindex.com are being offered free telephone leads.
Its All About Tracking Conversions
As agents spend more and more of their marketing budget on online advertising, it is important that they truly understand what does or does not work for them. This becomes doublely important with agencies throughout the world under financial pressure and needing to make sure that whatever they spend on marketing generates results.
The following excellent article was recently published by Mike Carter in his Zoomf Blog under the title “2009, year of tracking the conversions”.
Loading ...