“Social media optimisation” might sound like a strange concept, but you’re probably already implementing a number of SMO strategies without even realising.
In part two of our series, industry commentators argue that agents need to focus on serving and engaging with their clients to stay relevant in the online age.
When potential clients can access a vast range of market information and property listings online, and even buy and sell their own properties via the Internet if they choose, how do agents highlight their value?
Real estate clients’ expectations of online marketing are continuing to grow, so it’s vital that we give them access to a wide range of advertising options, particularly on property portals.
With almost every real estate agent claiming to be the best and most experienced in their area, choosing one to work with can end up little more than a guessing game for buyers and sellers.
If you’re a fan of Google’s AdWords and you have one a half minutes to spare, you might want to check out this latest video that gives some handy tips for AdWords campaigns.
Your website’s looking great, so why isn’t it generating any leads? Perhaps it’s your “call to action” - the section of your website that prompts browsers to subscribe, follow, or contact you.