Category Archives: Tracking Enquiry
4 Essential Building-Blocks for Agents New to Online
propertyadguru.com welcomes a guest post from Ryan Hinricher:
Establishing yourself as a successful real estate professional in 2010 can easily be a daunting task. The real estate market is unrecognizable when compared to just a few short years ago. In 1994 the first online real estate listing was published in an email by Eric Hilding of Coldwell Banker in Morgan Hill, CA which changed real estate forever. Within 1 year ERA launched the first listing portal with over 50,000 listings. Today we have Zillow, Trulia, Twitter, Facebook, iPhones, and thousands of other tools and technologies which power the new real estate economy.
Because of this, it’s easy to become overwhelmed and impossible to stay ahead of the technology curve. I thought I’d put together a shortlist of critical components to your online real estate foundation. These are the building-blocks of any real estate business and most aren’t sustainable without them.
Tech Trends from the NAR Conference: Part 6 – SMS and Email Yard Signs
Welcome to the sixth in our series of technology trends from the NAR Conference held in San Diego, California from the 13th through 16th November.
In the previous installments, we wrote about realtors having a mobile presence, the continued existence of video and virtual tours, low cost websites being offered to realtors in the US, the use of local information on realtor’s sites, and the rise of listing syndication.
In this second last installment, we look at the rise of businesses offering listing information delivered to your handset after entering a code from a yard sign.
zoopla.co.uk Pay-For-Performance
zoopla.co.uk is finally living up to its long-awaited promise and shaking things up with a new pay-per-lead model for UK estate agent listings. With two rapidly growing portals, zoopla.co.uk and propertyindex.com, now operating on a pay-per-lead basis it will be interesting to see what kind of challenge this model issues to the Big 4 in the UK.
Its All About Tracking Conversions
As agents spend more and more of their marketing budget on online advertising, it is important that they truly understand what does or does not work for them. This becomes doublely important with agencies throughout the world under financial pressure and needing to make sure that whatever they spend on marketing generates results.
The following excellent article was recently published by Mike Carter in his Zoomf Blog under the title “2009, year of tracking the conversions”.
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