Category Archives: Products General
ClickTale Wants to Track Your Audience
You might not have heard of ClickTale yet, but the web analytics service, which has been around since way back in 2006, is gradually cementing its place as the darling of analytics scene.
What’s so amazing about ClickTale? Put simply, creates videos that show what your website visitors are doing by capturing each mouse move, click, and keystroke.
Google’s Tools: Will You Use Them?
As you’ve probably read by now, Google Maps has just launched a big marketing push in Australia and New Zealand, along with a new website targeting real estate agents: maps.google.com.au/realestateagents. While this is an Australia and New Zealand-based push, the tools Google promotes here could be used by agents anywhere. What we want to know is, will agents get on board?
Listings on the iPad
Dutch property portal jaap.nl loves to stay ahead of the curve. It’s constantly updating in its quest to take on market leader funda.nl - in fact it even launched a property search application to go with the release of Google Wave, Google’s vision for the future of email. So it’s hardly surprising that jaap.nl has jumped on the release of Apple’s iPad to show just how good listings can look on the device.
Smart phones are already changing the way people look for property, but jaap.nl’s application gives an idea of why the iPad could also gain plenty of attention from property seekers.
New Mapping Product Launched
US company Digital Map Products, which lists redfin.com, zillow.com, and trulia.com amongst its clients, has released a new mapping tool that visualises how home prices change over time.
The product, dubbed SpatialStream, animates property price fluctuations as colours on a map, changing from green to red as prices fluctuate. The company says this is an easy way to show what would otherwise be thousands of separate data points on a spreadsheet.
NAR’s Game Changers Announced
The US National Association of Realtors (NAR) has announced the 14 winners of its Game Changer Challenge, all of which will be fully funded by the NAR and guided by a panel of consultants.
Social media platform Front Porch, resume standardisation tool Realtor Resume, and Realtor rating tool Realtor Finder were among the ideas chosen for NAR backing.
TourNarrator Makes a Splash
Real estate professionals already have plenty of ways to use their iPhone to make business easier. Now, a new release from a la mode, inc. has extended the iPhone’s reach to cover another step in the selling process: the home tour.
TourNarrator has just been made available on the iTunes App store for US$1.99, and a la mode says it has already climbed to eleventh position on the list of popular paid applications in the business category. So, what makes TourNarrator so special?
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