Staying Relevant in the Online Age – Part Two

Category Archives: Your Online Marketing Plan

Staying Relevant in the Online Age – Part Two

Written by admin on May 26, 2010 — Leave a Comment

In part two of our series, industry commentators argue that agents need to focus on serving and engaging with their clients to stay relevant in the online age.

Also posted in Featured, Winning Listings / Instructions | Tagged , ,

Agent Strategies: Hyper Local Blogging

Written by admin on May 25, 2010 — 1 Comment

Welcome to our new Agent Strategies series, where we get the inside word on how agents from across the globe are marketing themselves online.

Also posted in Blogs & Vlogs, Promoting Your Brand, Winning Listings / Instructions | Tagged , ,

Staying Relevant in the Online Age - Part One

Written by admin on May 24, 2010 — 2 Comments

When potential clients can access a vast range of market information and property listings online, and even buy and sell their own properties via the Internet if they choose, how do agents highlight their value?

Also posted in Featured, Winning Listings / Instructions | Tagged , ,

Legitimate Links for Better Rankings

Written by admin on May 4, 2010 — Leave a Comment

It’s generally agreed that the higher the number of legitimate links to your website, the higher it will rank in search engine results. But the key word these days is “legitimate”.

Also posted in Promoting Your Brand, SEM, SEO, Winning Listings / Instructions | Tagged , ,

What Makes Customers Choose You?

Written by admin on April 12, 2010 — 2 Comments

Chances are, there are a number of agents working in or near your area with whom you need to compete. So how do you make sure you stand out?

Also posted in Communicating with Customers, Featured, Managing Customers, Winning Listings / Instructions | Tagged ,

Marketing Tips from Foursquare

Written by admin on April 6, 2010 — 1 Comment

Whether you’re a Foursquare convert or have never heard of location-based mobile social networking before, chances are you’ll be interested in CEO Dennis Crowley’s tips on how to grow a small business.

Also posted in Online Marketing Budget, Promoting Your Brand, Winning Listings / Instructions | Tagged ,

Is Facebook Part of Your Plan?

Written by admin on March 22, 2010 — 8 Comments

Up until last week, you might have been content to leave Facebook out of your online marketing strategy. But now that we’ve seen this particular social network topple Google in terms of visits in the US, chances are you’re starting to re-think your position.

Also posted in Featured, Promoting Your Brand, Social Media, Winning Listings / Instructions | Tagged , , ,

Referrals Still the Top Strategy

Written by admin on March 16, 2010 — 2 Comments

After surveying 1,300 agents and brokers, US real estate marketing company HomeGain has found that referrals are seen to be the most effective marketing strategy to acquire new clients. The top 10 strategies list reveals an interesting mix of traditional and newer marketing options.

Also posted in Tracking Results, Understanding & Using Statistics, Winning Listings / Instructions | Tagged ,

Top 10 Tips for Online Branding

Written by admin on March 10, 2010 — 1 Comment

Here at propertyadguru.com, we see plenty of examples of online branding in any given week. Some agents have their online branding down to a fine art, while others are still getting the hang of things.

Also posted in Featured, Online Branding, Promoting Your Brand, Top 10 Tips, Winning Listings / Instructions | Tagged ,

Tracking the Mobile Momentum

Written by admin on March 3, 2010 — 1 Comment

At the start of the year, we looked at what 2010 might have in store for real estate agents. One of our predictions was that a mobile presence will become a necessity for agents this year.

Also posted in Featured, Mobile Agency Websites, Promoting Your Brand, Winning Listings / Instructions | Tagged , ,
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