Category Archives: Effective Copywriting
AdWords Tips from Google
If you’re a fan of Google’s AdWords and you have one a half minutes to spare, you might want to check out this latest video that gives some handy tips for AdWords campaigns.
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Embellishment and Discrimination - the Great Unravellers
Coming up with great ads week in week out can be frustrating. It’s easy then to see how imaginations can wander and ads can become outlets for frustrated creative writers! But a property advertisement should never ever contain a falsehood or ‘stretched truth’ and should be very mindful of crossing into discriminatory territory.