AdWords Tips from Google

Category Archives: Effective Copywriting

AdWords Tips from Google

Written by admin on May 10, 2010 — 1 Comment

If you’re a fan of Google’s AdWords and you have one a half minutes to spare, you might want to check out this latest video that gives some handy tips for AdWords campaigns.

Also posted in Advertising Property, Featured, Promoting Your Brand, SEM | Tagged ,

Why Content Matters

Written by admin on March 23, 2010 — 5 Comments

The word “content” is used so often these days that it’s easy to let it wash over you without thinking about it what it really means. But the fact is, quality content is central to any successful online marketing strategy.

Also posted in Advertising Property, Communicating with Customers, Featured, Managing Customers | Tagged , , ,

Top 10 Tips for Great Listing Copy

Written by admin on December 2, 2009 — 4 Comments

How do you walk that fine line, outlining all the positives a property has to offer without stretching the truth, and promoting it to the right audience without leaving other buyers out?

Also posted in Advertising Property, Great Listing Copy, Property Listings, Top 10 Tips | Tagged , ,

Top 10 Tips for Online Press

Written by admin on November 19, 2009 — 1 Comment

Whether you’re launching a new product, aiming to grow your client base or simply looking to increase brand awareness, generating media attention can be invaluable in making your venture a success.

Also posted in Advertising Property, Obtaining Online Press, Top 10 Tips | Tagged , ,

NFHA Targets “Rampant Discrimination” Online

Written by admin on August 21, 2009 — Leave a Comment

The US National Fair Housing Alliance (NFHA) has just released a report calling on Congress to put an end to “discriminatory” online housing advertisements by amending the Communications Decency Act of 1996.

Also posted in Advertising Property, Portal & Industry News, Property Listings, USA & North America | Tagged , , , , , ,

zillow.com: What Makes A Good Listing?

Written by admin on August 20, 2009 — 1 Comment

Online real estate marketplace zillow.com has published a blog post revealing the qualities of the best-performing ads, and lowest performing ads, on its website.

Also posted in Advertising Property, Maximising Photography, Property Listings | Tagged , , , ,

Embellishment and Discrimination - the Great Unravellers

Written by admin on January 28, 2009 — Leave a Comment

Coming up with great ads week in week out can be frustrating. It’s easy then to see how imaginations can wander and ads can become outlets for frustrated creative writers! But a property advertisement should never ever contain a falsehood or ‘stretched truth’ and should be very mindful of crossing into discriminatory territory.

Also posted in Advertising Property, Property Listings | Tagged ,

Writer’s Block?

Written by admin on November 25, 2008 — 2 Comments

Writing sassy and successful advertisements is a skill - one that some individuals make a living out of. But what if it’s only one part of a myriad things you have to do? Such is the lot of an estate agent.

Also posted in Advertising Property, Property Listings | Tagged , ,

What Makes a Good Property Ad

Written by admin on November 20, 2008 — 1 Comment

When puting a listing onto an agent or a portal site, it is important that the listing has enough information for the reader to make an informed decision about the property. If you do this, you will receive high quality leads from potential buyers and sellers.

There are a number of key elements that make up a quality listing. This entry looks at each of those key elements.

Also posted in Advertising Property, Maximising Photography, Maximising Portal Products, Property Listings | Tagged ,

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