The Positives of Negative Comments

Category Archives: Communicating with Customers

The Positives of Negative Comments

Written by admin on May 21, 2010 — 1 Comment

While plenty of real estate professionals start a blog with the simple aim of generating more website traffic, many quickly find that the day to day realty of blogging is tougher than they first thought.

Also posted in Blogs & Vlogs, Managing Customers, Promoting Your Brand | Tagged ,

Post-Sale Communications: Customers for Life

Written by admin on May 12, 2010 — Leave a Comment

You’ve done the deal - sold the house, signed the papers, collected the cash and shaken hands. So what’s next? Goodbye and thanks for coming?

Also posted in Featured, Managing Customers | Tagged , , ,

Vendor Reports: Why Are They Important?

Written by admin on April 28, 2010 — 1 Comment

Don’t be frightened of the statistics - use them to upsell new advertising options and manage your vendor’s expectations.

Also posted in Featured, Managing Customers, Measuring Advertising Performance, Tracking Results, Understanding & Using Statistics | Tagged , ,

Email Marketing Tips from campaigner.com

Written by admin on April 16, 2010 — Leave a Comment

Interested in starting an email marketing campaign? Not quite sure how to go about it? Then the latest free ebook from campaigner.com might be the place to start.

Also posted in Managing Customers | Tagged , ,

What Makes Customers Choose You?

Written by admin on April 12, 2010 — 2 Comments

Chances are, there are a number of agents working in or near your area with whom you need to compete. So how do you make sure you stand out?

Also posted in Featured, Managing Customers, Winning Listings / Instructions, Your Online Marketing Plan | Tagged ,

Why Content Matters

Written by admin on March 23, 2010 — 5 Comments

The word “content” is used so often these days that it’s easy to let it wash over you without thinking about it what it really means. But the fact is, quality content is central to any successful online marketing strategy.

Also posted in Advertising Property, Effective Copywriting, Featured, Managing Customers | Tagged , , ,

Email Newsletters: Awareness, Loyalty, Leads

Written by admin on March 15, 2010 — 5 Comments

Many estate agencies and individual brokers only dabble in publishing newsletters while others view it as a vital tool in the marketing and advertising mix.

Also posted in Featured, Managing Customers, Servicing Customers Online | Tagged ,

Make the Most of Facebook Fans

Written by admin on February 1, 2010 — 4 Comments

With all the hype surrounding Twitter over the last 12 months, you could be forgiven for wondering whether Facebook is gradually going out of style. In fact, it might come as a surprise to learn that Facebook is more popular than ever, and businesses are quickly realising that over 100 million monthly visitors in the US alone is a potential audience they can’t afford to ignore.

Also posted in Featured, Managing Customers, Promoting Your Brand, Social Media | Tagged , , ,

Golden Rules for Social Media ROI

Written by admin on January 27, 2010 — Leave a Comment

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There’s no doubt social media has become a mainstay in our online lives. Whether it’s through a Facebook fan page,

Also posted in Blogs & Vlogs, Featured, Managing Customers, Promoting Your Brand, Social Media | Tagged , , , , ,

Tweet in Time with LinkedIn

Written by admin on November 13, 2009 — Leave a Comment

This week, there’s good news for LinkedIn fans who also use Twitter: LinkedIn has teamed up with Twitter to offer synchronised status updates – a move LinkedIn says will make both services more powerful.

Also posted in Managing Customers, Promoting Your Brand, Social Media | Tagged , , , ,
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