Category Archives: SEM
Business Logos Now on Google Maps
Over the past few months, it’s become clear that Google Maps isn’t just about directions. With the release of Place Pages, the Favourite Places program, and a set of tools aimed specifically at real estate agents, we now know Google Maps wants to become as important to businesses as it is to people figuring out how to get from A to B.
Ads Coming to Street View?
Google Street View has been added to so many real estate websites by now that it’s almost an expected part of the listing landscape. But there could be a change on the Street View horizon.
Google previously floated the idea of ads appearing in Street View that are tied to the listings in its Local Business Centre and Favourite Places program.
What makes it seem like more than an idea is Google’s recent filing of a patent application titled “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising”. In other words, we could see something akin to virtual billboards appearing in a Street View image as users browse through an area.
Google’s Latest Releases Part 1: Real-time Search
Technology news websites are currently saturated with talk of Google’s latest releases, which range from a real-time search innovation to something called “Google Goggles”. According to cnn.com, Google has actually introduced 33 different search innovations in the past 67 days.
Most of these releases have been met with the usual mix of excitement and scepticism, so it’s not always easy to decode exactly what effect they might have. Over the next few days, propertyadguru.com will take a preliminary look at a few of Google’s new offerings and ponder what they could mean for the world of online advertising.
reply.com New Online Marketing Platform
Online marketing platform reply.com has announced the launch of the world’s first marketplace for Enhanced Clicks. The company says it is on a mission to make Internet marketing available to businesses of any size by making it easy and profitable to generate locally-targeted and category-specific traffic.
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