What is SMO and Why Does it Matter?

Category Archives: Internet Terms

What is SMO and Why Does it Matter?

Written by admin on May 31, 2010 — Leave a Comment

“Social media optimisation” might sound like a strange concept, but you’re probably already implementing a number of SMO strategies without even realising.

Also posted in Featured, Promoting Your Brand, Resources, Social Media | Tagged , ,

Written by admin on February 10, 2010 — 4 Comments

So you’ve signed up to Google Analytics, or started using a similar service to find out how your website is performing. The only problem is, the information on your screen might as well be written in another language. If this sounds familiar, have a look through our list of common web analytics terms for a plan-English explanation.

Also posted in Resources, Tracking Results, Understanding & Using Statistics | Tagged ,

Terms Used in Online Advertising

Written by admin on January 28, 2010 — 1 Comment

If you are into display advertising, or even just advertising on a portal, you are likely to be confronted with a number of terms used to cover aspects of Internet advertising. It’s good to know a little bit more about what they actually mean, so we’ve put together the following list:

Also posted in Resources | Tagged

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