Category Archives: Generating & Managing Leads
zoopla.co.uk Pay-For-Performance
zoopla.co.uk is finally living up to its long-awaited promise and shaking things up with a new pay-per-lead model for UK estate agent listings. With two rapidly growing portals, zoopla.co.uk and propertyindex.com, now operating on a pay-per-lead basis it will be interesting to see what kind of challenge this model issues to the Big 4 in the UK.
propertyindex.com Phones UK Agents With Free Leads
propertyindex.com is leaving no stone unturned in its attempt to take on the UK portals. UK estate agents listing their properties with propertyindex.com are being offered free telephone leads.
Nurturing Your Leads Part 2: Become a Leader by Adding Value
![[image: flickr/Hamed Saber]](../../../../wp-content/uploads/2009/02/leader_hamed_saber-150x150.jpg "leader_hamed_saber")
As we discussed in Part 1 of our series on nurturing your leads, whether generated by your own website or through one of the major property portals, leads need to be handled, swiftly, effectively and with a surety to provide concise and relevant information. The way you respond to any leads can not only bring you business, but also position you as a leader in your field.
Nurturing Your Leads Part 1: Turning Leads into Real Business
![[image: flickr/digicla]](../../../../wp-content/uploads/2009/02/watering_digicla-150x150.jpg "watering_digicla")
Whether generated by your own website or through one of the major property portals, leads need to be handled, swiftly, effectively and with a surety to provide concise and relevant information.
Vancouver Realtor’s Creative 72 Hour Open House
It seems Canada is leading the way with innovative agents grabbing onto any new technology they can find in order to sell properties and offer their knowledge and services. Realtor Kye Grace has created a 72 hour online open house. Is it a nutty stunt or a great idea?
Match-Making for Agents
property-matchmaker.com has been modelled on successful American websites. It is the third such website to appear in the UK in as many months.
Its All About Tracking Conversions
As agents spend more and more of their marketing budget on online advertising, it is important that they truly understand what does or does not work for them. This becomes doublely important with agencies throughout the world under financial pressure and needing to make sure that whatever they spend on marketing generates results.
The following excellent article was recently published by Mike Carter in his Zoomf Blog under the title “2009, year of tracking the conversions”.
Know Where Your Leads Are Coming From
It is vital for every real estate office to have processes in place to effectively monitor enquiry, ascertain the source and ensure leads are followed up.
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