Category Archives: Generating & Managing Leads
zoopla.co.uk Pay-For-Performance

zoopla.co.uk is finally living up to its long-awaited promise and shaking things up with a new pay-per-lead model for UK estate agent listings. With two rapidly growing portals, zoopla.co.uk and propertyindex.com, now operating on a pay-per-lead basis it will be interesting to see what kind of challenge this model issues to the Big 4 in the UK.
Nurturing Your Leads Part 2: Become a Leader by Adding Value
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As we discussed in Part 1 of our series on nurturing your leads, whether generated by your own website or through one of the major property portals, leads need to be handled, swiftly, effectively and with a surety to provide concise and relevant information. The way you respond to any leads can not only bring you business, but also position you as a leader in your field.
Its All About Tracking Conversions
As agents spend more and more of their marketing budget on online advertising, it is important that they truly understand what does or does not work for them. This becomes doublely important with agencies throughout the world under financial pressure and needing to make sure that whatever they spend on marketing generates results.
The following excellent article was recently published by Mike Carter in his Zoomf Blog under the title “2009, year of tracking the conversions”.