August 17, 2011

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Agent Strategies: Email Still a Good Option

email

According to a survey of our readers, the most successful online marketing strategy isn’t social media or even SEO, but the relatively traditional medium of email newsletters.

Online Advertising Overtakes Print

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This time last year, we asked the question: is print media advertising dead, or just dying? Now, the latest figures out of the US show the newspaper ad industry is, at the very least, pretty unhealthy.

“Agent Insights”: What’s Your Take?

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redfin.com, an online brokerage based in the US, has just introduced a new feature that displays agents’ comments about a property alongside listings, and also shares private comments about each listing, such as whether the property needs maintenance, with the listing agent.

Real Estate Tech Roundup

techroundupbudgie

Each week, we take a look at the top stories in real estate technology from the past seven days. Here are the latest developments from around the world:

Track Your Website Visitors with Mouseflow

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There are plenty of options out there for agents who want to get a sense of what’s working - and what’s not - on their website. One of these services is Mouseflow.

Local Information Becoming More Important

walkscore

We’ve spent plenty of time here at propertyadguru.com highlighting real estate websites that do a great job of covering local information. This is because we know that, like good SEO and social media use, local real estate information is only going to become more important to a successful real estate website as time goes on.

Real Estate Tech Roundup

techroundupbudgie

Each week, we take a look at the top stories in real estate technology from the past seven days. Here are the latest developments from around the world:

Going Back to the Newspaper with paper.li

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Lately we’ve been noticing quite a few Twitter updates from real estate agents linking to their very own online newspapers, created with a free application called paper.li.

Real Estate Tech Roundup

techroundupbudgie

Each week, we take a look at the top stories in real estate technology from the past seven days. Here are the latest developments from around the world:

Blogging for the Very Busy: Tumblr

tumblrblogs

Today, we’re taking a look at a blogging tool that could work well for on-the-go agents with very little time to spare: Tumblr.