UK Study: Clicks Don’t Matter

Monthly Archives: March, 2010

UK Study: Clicks Don’t Matter

The findings of a UK-based study by .Fox Networks and comScore suggest the number of clicks video and display advertisements receive doesn’t actually matter.

Marketing Habits Tough to Change

The results of a recent survey by reveal some interesting disparities between the marketing channels agents see as effective and the channels they actually use.

The top five most effective marketing strategies were seen to be the following:

Finding Advocates, not Just Customers

Beyond great service, there are a few digital marketing strategies you can employ to get people on board as advocates for your brand.

Website Designers Target UK Agents

If you’re a regular visitor to, chances are you understand the importance of a well designed website in enticing potential clients. You’re probably also aware of the many options available, from customised WordPress themes to single property website tools.

Now, a new UK-based website creation service has been launched with real estate agents specifically in mind.

Mobile Apps, Created by You

Mobile’s momentum continues to build this month with the release of another search application and a collection of new app creation options emerging for smaller players.

New Social Tool for Aussie Agents

With the importance of social media for real estate agents becoming clearer by the day, the team at Classified Ad Ventures (owner of have come up with a new social tool to help Australian agents: SOBOX.

SOBOX aims to provide agents with “social media in a box”, taking any hassle associated with setting up and maintaining their social media presence out of the equation.

Why Content Matters

The word “content” is used so often these days that it’s easy to let it wash over you without thinking about it what it really means. But the fact is, quality content is central to any successful online marketing strategy.

Is Facebook Part of Your Plan?

Up until last week, you might have been content to leave Facebook out of your online marketing strategy. But now that we’ve seen this particular social network topple Google in terms of visits in the US, chances are you’re starting to re-think your position.

Business Logos Now on Google Maps

Over the past few months, it’s become clear that Google Maps isn’t just about directions. With the release of Place Pages, the Favourite Places program, and a set of tools aimed specifically at real estate agents, we now know Google Maps wants to become as important to businesses as it is to people figuring out how to get from A to B.

Print Media: Dead or Just Dying?

Is print dead? It’s a question marketers of all persuasions ask themselves from time to time, whether they believe in the power of the printed word or choose to funnel all their advertising dollars into online options.


What online marketing strategies have been working for you so far this year?

View Results

Loading ... Loading ...

Tiny Contact Form