http://propertyadguru.com/2009/08/zillow-com-what-makes-a-good-listing/ Mon, 15 Mar 2010 16:53:43 +1000 hourly 1 http://propertyadguru.com/2009/08/zillow-com-what-makes-a-good-listing/comment-page-1/#comment-659 Sara Bonert Thu, 20 Aug 2009 12:24:39 +0000 http://propertyadguru.com/?p=1898#comment-659 Thanks for helping get this message out. Yes, the top ads were definitely of listings. But it seems actually that the MORE information you give out on the ad, the bettter the click thru. Opposite of what people have been doing in print for so many years - leaving out a key piece of info to generate the call. Now it seems if you don't tell the viewer key things things like specific location and price- you just get overlooked. Interesting shift. I would like to see more agents make the ads be more time sensitive to really increase the effectiveness. Ie- open house this weekend, just listed this week, just price reduced, etc. Thanks for helping get this message out. Yes, the top ads were definitely of listings. But it seems actually that the MORE information you give out on the ad, the bettter the click thru. Opposite of what people have been doing in print for so many years – leaving out a key piece of info to generate the call. Now it seems if you don’t tell the viewer key things things like specific location and price- you just get overlooked. Interesting shift.
I would like to see more agents make the ads be more time sensitive to really increase the effectiveness. Ie- open house this weekend, just listed this week, just price reduced, etc.

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