A realtor in Colts Neck, New Jersey, USA, has launched her own online reality TV channel in an attempt to help her reach a goal of netting $1 million in real estate commissions over a year.
Sarah Bandy’s website, sarahbandy.com, details her journey as well as hosting her TV show.
Describing herself as a successful entrpreneur, Bandy is the star of Project: Reality Real Estate, a weekly “fly on the wall” documentary-style show which chronicles her ambitious new real estate campaign aimed at netting $1 million dollars in one year’s time.
Her campaign has been inspired by bestselling author Gary Keller’s book “The Millionaire Real Estate Agent”. The show tracks Bandy as she follows the plan outlined in Keller’s book for one year, using his methods to net one million dollars of revenue in a 52-week time span.
Bandy is said to believe that the combination of social media marketing, the Reality TV style documentary, and Keller’s marketing tactics, will be far more effective than traditional old school marketing methods.
“I don’t feel that cold calling or door knocking are where my strong suits lie,” Bandy explained. “These activities don’t utilize my natural abilities.”
Instead, to reach her goal of netting one million dollars in one years time, Bandy will send out 16,000 direct mail pieces per month to a carefully selected geographic and demographic list of individuals. The number is based on Gary Keller’s research, which indicates that for every 50 people you market yourself to 12 times a year, you can reasonably expect to generate 1 sale.
“Expanding the formula exponentially, you will therefore need 16,000 contacts in your ‘haven’t met’ database to generate 320 sale per year there by reaching the goal of netting $1 million dollars; based upon a $250,000.00 average home sale price,” Bandy explains.
It’s an unusual approach and a big challenge. Viewers of bandy’s show will be able to interact and ask questions or make comments via her website.
The show is being promoted on Youtube, Facebook, Twitter and other social media sites, and has already been picked up by major US press.
You can watch Sarah live online every Tuesday at 5pm. At the time of writing, she only has 302 days left to make the million and the tickers on her website are recording no listings sold and no revenue…
Watch the trailer below:
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